Dynamic Man — Paid Ads Report

Above average for cold traffic (benchmark: >2%). The creative is doing its job getting attention and clicks. A3V1 leads at 8.3% CTR.

Strong page load rate. 218 of 252 clicks actually landed on training.patstedman.com. Minimal drop-off from slow loading or bouncing.

31 leads from 218 landing page views. Not bad for cold traffic, but this is the biggest optimization opportunity. Improving this rate has the highest leverage on CPL.

Zero applications from these 31 leads so far. Expected — cold traffic enters a long email nurture cycle. Coaching clients often convert 6–24 months after first touch. Tracking this over time will reveal the true value of paid traffic.

Hook: "Spotting the wrong woman"

Best CPL in the entire round by a mile — $1.63 per lead. 80% opt-in rate (4 of 5 LPVs converted). Tiny sample needs validation at higher spend, but the vetting angle clearly resonates. Priority #1 to scale.

Hook: "The matchmaker can't make her want you"

Meta's clear winner. Got 59% of total budget ($136 of $232). 8.3% CTR is exceptional for cold traffic. Cheapest CPC at $0.73. The 11.3% opt-in rate is lower than some others, but proven at volume. Make variations immediately.

Hook: "You're signing up with her just cause she's hot"

26.1% opt-in rate with 100% LPV rate (everyone who clicked actually landed and a quarter opted in). Higher CPC at $2.10, but strong conversion once they arrive. Drama + text hook working well.

Hook: "You're dating timewaster women"

$6.63 CPL and the lowest CPC of any winner at $1.02. Cheapest to get clicks, decent conversion. Pat should film more studio variations of this concept.

14.3% CTR and $0.48 CPC — cheapest clicks in the entire round — but zero leads. Classic congruence problem: the hook promises a specific insight about openers, but the landing page is a general training opt-in. The people clicking want the specific thing the ad promised. Either broaden the hook or create a landing page that echoes this specific promise. The click magnetism here is real — it just needs somewhere congruent to land.

1.3% CTR and $3.41 CPC — worst in both categories. Direct pain imagery. Men scroll past pain they don't want to sit in. Cold traffic doesn't respond to being made to feel bad.

Decent CTR (4.0%) and cheap CPC ($1.02), but zero opt-ins. The big promise / social proof angle may work for warm audiences who know Pat, but cold traffic doesn't have the context to believe it. AI creative quality may have hurt too. Save this angle for retargeting.

A1, A2, A3, A4. The clear winners came from this format. A3 (Marry) and A1 (best CPL) are both static. A2 and A4 are both kills, but their failure is angle-driven, not format-driven. Static allows the message to be processed instantly.

A5, A6, A7, A8. Mixed results. A8 (female dating coach) performed well with drama + text hook. A5 needs congruence check. A6 and A7 are kills. Pat's on-camera presence is an asset, but the hook matters more than the format.

A9 only. $6.63 CPL on small sample. Studio quality may add credibility for cold audiences. Pat filming more variations is the right next step. Need more data before drawing format conclusions.

"That is not advice. That is a mirror with a thesaurus." — Positions Pat against the thing every man has already tried. Timely, sharp, and directly in Pat's voice. Static or founder format.

"If random information was going to fix your dating life, it would have worked by now." — Attacks the consumption-without-action pattern. Resonates with the "smart but stuck" segment.

More movie-poster style statics on the vetting theme. "You don't have a dating problem. You have a selection problem." Expands on A1's winning concept.

"Your relationship is a 6 out of 10 and you know it." — Targets MC1 (coasting husband) segment. Untested in ads but strong in email. Could open a new audience pocket.

"If you could see your blind spots, they wouldn't be blind spots." — Positions coaching as diagnostic precision. May work better as retargeting than cold.